Article marketing is one of the most important methods you can use to get your business seen by both potential customers and search engines. Writing and distributing good articles is essential for the success of your business.
Here are a few tips on article marketing.
1. Choose a HOT Topic
If you are marketing to your target audience, you probably already have a good feel for your topic. Use of a keyword tool such as keyword discovery can help you see how many people are searching your topic, and exactly what keywords they are using to search it. You will want to use these words and phrases throughout your article.
2. Use a "Sticky" Title
Your title must pull your reader in, make them want to read more! Make it magnetic and different, never boring if you want to keep your readers attention.
3. Start it off with a "BANG"
In the first paragraph of your article, it is imperative that you make your reader want to keep reading. Make it exciting, add drama, whatever it takes to keep them going to the next paragraph. Try using short paragraphs, sentences and words so that it doesn't seem to drag on to your reader.
4. Sell your Reader!
At the end of your article, you want to provide great content in your author's box. Include the benefits, discount pricing, unique items, whatever it is about your product or service that will make them want to visit your site. Of course, link to your site here also.
5. Proofread your work
You absolutely must proofread your work! Check for spelling and grammar errors, punctuation, etc. If you have incorrectly spelled words, gramatical errors and such, you will give your reader the impression that you are not an expert in your field. And you MUST be an expert in order for them to trust your advice and eventually buy from you!
6. Promote and then promote some more
When your article is just the way you want it, submit it to as many article directories and sites as you want. The more you submit, the more backlinks will point to your site, and search engines love this! You will have many more readers as well. When you submit good articles, owners of other sites will publish your article on their own website, giving you even more links and readers!
Article marketing is one aspect of online marketing you definitely don't want to miss out on. Get your computer fired up, the wheels turning in your head, and write some good relevant articles! Your business will thank you.
For more marketing tips and ideas, sign up for my Marketing on the Cheap reports!
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